Hydraulic Institute Unveils New Logo & Prepares For the Next 100 Years of Service to the Pump Industry
HI Contact:
973.267.9700
membership@pumps.org
The
Hydraulic Institute (HI) will celebrate its centennial in 2017 and is pleased
to announce a new logo as part of a larger initiative to position HI for the
next 100 years of service to the pump industry. The new logo is a key element
of HI’s overall brand refresh and redesign process.
The
logo includes a hidden “H” that reflects the nature of pumps; always there,
working behind the scenes; and arrows that represent a pump’s
purpose – flow and movement. This
movement reflects the evolution over the past 99 years from when pump
manufacturers first came together to discuss common issues and develop
technical standards.
Today’s HI welcomes engineers and designers
from pump and supplier organizations. HI
also works directly with end-users, owners and operators who share their
experience and challenges. This collaboration helps HI create a full range of
resources from standards to training and certification to help users know more
about - and get more from - their pumping systems. Anticipating the needs of an
energy conscious audience, HI is taking a comprehensive approach linking its
test standard, lab accreditation and product labels around the HI Energy Rating which promotes energy efficiency
but also qualifies labeled products for utility rebates.
“The new programs built to support the HI Energy Rating are great examples of HI’s
expanded focus and long-term vision for the industry. The image of flow and the movement depicted
in the logo represents a new Hydraulic Institute” explained Michael Michaud,
executive director of the Hydraulic Institute.
“Hopefully when you see the new HI logo, you will connect to the
progress the industry has made in performance, reliability and efficiency over
the years. And throughout 2017, when you
see the centennial logo, we should all be reminded of the Hydraulic Institute’s
century of service to the industry.”
* * *
The
Hydraulic Institute: Advancing the pump manufacturing industry by becoming the
world’s resource for pumping solutions by: Addressing Pump Systems, Developing
Standards, Expanding Knowledge and Resources, Educating the Marketplace and
Advocating for the Industry. For more
information on the Hydraulic Institute, visit www.Pumps.org.